Wish to rank in top 10 upon search to generate more traffic and conversions. Get away with regular common keywords, long-tail keywords are in vogue and yielding great results. Sorting and implementing the long-tail keyword isn’t a cake walk but at the same time neither impossible.
First, What Are Long-Tail Keywords?
Long-tail keywords are not commonly searched keywords, more so because their approach is very specific. On an average long-tail keywords have three words embedded, although it is not a fixed criterion to determine whether it is a long-tail keyword or not.
They have a niche over other keywords when it comes to ranking upon searches.
If you are a new business in WWW then putting commonly used keyword would not generate required amount of traffic for you website. For e.g. common keyword “Tea manufacturer” versus less frequently used term “Top most Assam Green tea manufacturer” will give you a rank up on your Google searches. Here’s a famous illustration from Moz that sums it up well:
Why Long-Tail Keywords Are Key for Boosting Traffic and Conversions
Application of long-tail keywords rather than head keywords bring in more possibility of users who are looking for your kind of service, product or website for few reasons.
A. It Is Easier to Rank:
Get ahead in race with usage of sharp and specific long-tail keywords, by surpassing the websites stuck with head keywords. For e.g. “salon services” versus “Healing Salon & Spa in Dubai”
B. More Targeted Audience:
Traffic looking for specific long-tail keywords upon chancing at their product or service often end up in conversion or commitment. Less time and effort is spent on searching the product or service.
C. Less Expensive Advertising:
Google AdWords usage ensures with applying specific keywords to get more from your advertising. Competitive keywords are prone to fetch a higher cost per click, whereas keywords with a lower search volume are less expensive and bang on.
How Can You Find the Right Long-Tail Keywords?
Bad news is no proven formula is innovated yet to get you a list of long-tail tried and tested keywords to improve traffic and conversion. Good news is that there is no dearth of creativity and experimentation when it comes to trying long-tail keywords. Though there are some principles to apply in creation of your list.
Know Your Unique Selling Proposition
Thoughts to ponder before application are product, skill or service making you unique and ahead in competition than others. Know your target audience and their preferences. Why you should be bought over others? Answers to these questions will help you in making of the specific long-tail keywords.
Bottom line implementation of more specific words will garner specific target audience and conversions are more likely to occur.
Use Tools to Find Lists of Potential Keywords
Try Google AdWords Keyword Planner to begin with your journey of long-tail keyword. Log into your AdWords account > go to Tools tab > click on Keyword Planner >
After that, select the option to Search for new keywords using a phrase, website or category.
Hence forth type name of your product/service. Check parameters like category or location if you want to look for more targeted search for long-tail keyword ideas. Tool will come up with a list of keywords to choose from. It provides you an insight on how much the keyword will cost, pay per click, traffic generation and conversion interpretations.
Use Other Methods to Expand Your Keyword Lists
Other than keyword tools there are other old fashioned methods to adopt while planning your list of long-tail keywords.
A. Look at Google’s autocomplete feature:
Type something in Google search box, it gives you a list of terms others are searching for, use words from there or add an extra word to your searches to see different auto-completed words. For example, you’re searching for long-tail keywords related to best cinema halls, you might type something like “best content marketing p” into the search box and get the following list of suggestions:
B. Look at related search terms.
Under Google search suggestions type a head keyword or one of your long-tail keywords to see what all options comes up at the end of the page. For example searches related will yield
C. Look at what people are saying about your topic on the Internet.
Check message boards and forums discussing your subject/product/service. Sieve out the questions people are asking on it. Your long-tail keyword can be germinated from there.
Keep User Intent in Mind:
Keep a transparent view of the list you have prepared so far long-tail keywords. Try to look in to the mind of the user to check
- Why will they come to your website?
- What makes you unique/different?
- Use keywords related to the searches and product/service offered.
- Play real and authentic.
- Is the proposition profitable, traffic bearer and worth conversions.
Using Long-Tail Keywords Effectively:
Short-listing your long-tail keyword is the half work done. There is a whole lot of planning, implementation and strategic execution required.
- Punctuation, natural flow with strategic keyword placement in long-tail keyword will garner the required traffic and conversions.
- Do not miss to include your long-tail keyword in heading, title or sub-headers, even in the first paragraph; in the first sentence itself.
- Make your content natural, usable and user friendly. Do not push your long-tail keyword out of context. Correct grammar, facts and natural flow of content is what user gets attracted to.
The Takeaway Keywords may be the lost world but strategically chosen long-tail keyword can increase traffic and ranking of your website in two weeks time. They are a crucial job for a SEO; we are here to make your find easier.